About Chris Haviland

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So far Chris Haviland has created 12 blog entries.

Do your technical staff help with content?

A client recently mentioned that he is having trouble getting the scientists in his company to help prepare content for the company's new website. But the company needs their website copy to clearly demonstrate their technical expertise, and these scientists are in the best position to express that, so you can imagine his frustration! Have you ever found yourself in a similar situation? Perhaps your subject matter experts (SME) are so busy with their [...]

By |2022-11-07T21:21:32+00:00November 7th, 2022|News Updates|0 Comments

Information your writer needs to know

Have you ever been surprised or even frustrated by a question your writer asks during an initial project discussion? Perhaps some of them seem extraneous and you wonder why she is asking. I get it. I’ve been asked about some of my information-gathering questions. For example, I was recently asked why I needed to know about the client’s legal department participation in the project. It was then that I realized a brief discussion about [...]

By |2022-10-18T15:12:27+00:00October 18th, 2022|News Updates|0 Comments

Looking for ways to reach more people with your content?

Creating valuable marketing and thought leadership content for the sciences takes insight, skill, and an understanding of the audience you’re trying to reach. Part of that last step is using different formats and communication strategies to reach the different segments of your audience. Here are three strategies to consider to achieve maximum reach. Use Visuals Visuals can be a great icebreaker for readers of complex subject matter like the sciences. For example, you can create [...]

By |2022-03-02T18:34:25+00:00March 2nd, 2022|News Updates|0 Comments

Starting from a draft rather than from scratch?

Have you ever had to bring in a new writer to finish a project begun by someone else? Despite the changing logistics, you need to keep the momentum going, meet deadlines, and create a seamless piece of content. Sound impossible? Nope, it's entirely possible! Next time, before you start hyperventilating, consider a few tips that will help you get a smooth transition and successful outcome. Provide the new writer with the same background information the [...]

By |2022-03-02T18:29:28+00:00March 2nd, 2022|News Updates|0 Comments

The Genealogy of Biotechnology

Do you know the history and branches of biotechnology? Q: What is biotechnology? A: Check dictionaries and technical references, and you find various definitions of the term. A general explanation of biotechnology is the use of living organisms and systems to make products and processes useful to humankind. Q: When was biotechnology first used? A: Humans have used biotechnology for thousands of years: to breed and domesticate beneficial plants and animals, produce food (cheese, [...]

By |2022-11-07T21:13:04+00:00June 22nd, 2021|News Updates|0 Comments

Thinking time and wiggle room, oh my!

How is your 2021 marketing planning coming along? Are you noticing any differences in your approach or assumptions compared to past years? 2020 has certainly taught us to be more flexible and innovative in many areas of life, and that is probably showing up in business and marketing planning as well. As you consider how your company can help alleviate customer pain points, reserve a bit of energy to consider your work pain points. After [...]

By |2020-12-04T19:21:47+00:00November 4th, 2020|News Updates|0 Comments

Seven Steps to Super Quick, Super Good Content

Ever had a last-minute request come in for written content and it's needed pronto? Or perhaps you spot a great opportunity that you need to address immediately. The panic that often comes with a sudden need like this can make it difficult to think and write clearly. When there's no time to get your writer involved, try this easy approach to speed writing! Brainstorm your message and jot down what comes to mind in the [...]

By |2020-09-09T19:21:48+00:00September 9th, 2020|News Updates|0 Comments

White Papers: A Movable Feast

How would you describe a white paper? What is its purpose, voice, and length? How promotional should it be? I find there are nearly as many different answers to these questions as there are people to ask. And yet, there are a few qualities that a majority of marketers, including experienced white paper users and writers, use to describe them: An in-depth discussion on a specific topic Authoritative and fact-based Informative and useful, not sales-y [...]

By |2020-08-21T20:25:15+00:00August 5th, 2020|News Updates|0 Comments

Oh, the stories you could tell!

I am certain there are many stories each of us could tell from the first half of 2020, both business and personal. Case studies are a story-telling tool for the business world. They are a memorable way to show how you use your expertise and resourcefulness to help your customers, your own business, and others. I encourage you to give some thought to your business stories from recent months. For example, how you: Adjusted different [...]

By |2020-08-21T20:26:30+00:00May 22nd, 2020|News Updates|0 Comments

Multi-tasking Content

March is already upon us! Are you making the most of your first quarter marketing content? Each piece of content you create can be customized into multiple formats so that your message resonates with different segments of your target audience and sales cycle, such as: Different customer personas Different market segments Building brand awareness Securing, nurturing, and then converting leads Continuing to support your customers’ knowledge An attention-grabbing blog post or social media message can [...]

By |2020-08-21T20:27:34+00:00March 17th, 2020|News Updates|0 Comments
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