A client recently mentioned that he is having trouble getting the scientists in his company to help prepare content for the company’s new website. But the company needs their website copy to clearly demonstrate their technical expertise, and these scientists are in the best position to express that, so you can imagine his frustration!
Have you ever found yourself in a similar situation? Perhaps your subject matter experts (SME) are so busy with their technical work that they can’t imagine having time to help with marketing content. Or they just don’t like to write.
Whatever the issue, you still need to ensure that your messaging effectively conveys your company’s expertise and resources.
Here are some options to consider:
Arrange a meeting with the SME to get the information needed so you or a team member can write the content.
Write the content yourself, or assign it to a team member, and do the best you can with the technical part. Then ask the SME to review the draft.
Bring in an outside science writer to help with your content. A scientist who is also a good writer is a perfect combination for marketing teams needing technical content that is accurate as well as engaging.
If you strike out with the first two options (or just want to cut to the chase), I’d be happy to help you get your marketing content completed. Reach out and we’ll schedule a time to talk.