Content Writing and Strategy
You have probably heard the phrase “Content is King.” Content marketing is indeed a powerful tool, and I would venture to say it is especially so for scientific and other highly technical industries. My clients most often ask me to prepare the following content formats because they know how effectively these various approaches get the response they want.
- Case studies
- White papers
- Articles, by-lined and ghost-written
- Technical notes and bulletins
- Blog posts
- Website content
- Social media content
- Reports and proposals
- Training materials
I also help non-profits and educational organizations prepare Grant Proposals. There are a lot of grant opportunities out there, as you know if you have used the Foundation Center (now a part of Candid) or other databases of funding opportunities. It is exciting to be even a small part of bringing some good into the lives of others!
Have a project or unique idea that’s not listed here? No need to worry! Just get in touch with me and we’ll schedule your complimentary consultation. You can describe the project to me and we will brainstorm an approach for it. Whatever format or approach you’re envisioning, we’ll put together a customized plan that fits the bill.
Do you use some of these common formats yet want to develop a broader content strategy that uses multiple approaches? Perhaps you have some existing content pieces that you want to massage into other formats. Or maybe you would like to design a cohesive strategy to start implementing consistently. Wherever you are in your content marketing efforts, schedule your no-obligation consultation today.
Samples of My Work
For your reading pleasure, here is a sampling of content pieces I have prepared for my happy and successful clients.
White Paper: Semiconductors: Status, Challenges, and Trends
White Paper: Polymer Lifecycle Challenges
Case Study: Medical Research Laboratory Case Study
R&D Magazine Article: 3D Cell Culture Systems
Food Safety Magazine Article: Streamlined Analysis for Pesticide Residues and Illegal Additives in Wine
Blog Post: Painless Publication: How to Write a Journal Abstract
Blog Post: Shipping Temperature and Antibody Performance
Technical Note: Automated Small RNA Library Preparation with Reduced Bias and High Detection/Discovery Rates
STEM Education Case Study: Carolina Living Materials: Inspiring Young Learners, Their Families, and Educators
STEM Education White Paper: Lesson Study: Teachers Learn by Teaching and Observing