Meet our new mascot – the Lichen! The beautiful yellow and blue lichens above are just two of the 15,000+ species of lichen distributed across the globe.
Why choose the lichen? Because, as both a scientist and a writer, I offer a unique set of capabilities, just as lichen do.
A lichen is formed by a symbiotic relationship between a fungus and an algae (or a cyanobacterium, sometimes called a blue-green “algae”). Each contributes specific capabilities to the partnership, such as:
- The fungus provides protection for the more delicate algae.
- The photosynthesizing algae provides nutrients for the fungus.
This powerful combo enables lichen to thrive in nearly every type of environment, including extreme habitats such as the arctic and deserts. In fact, lichen even help break down rock to form soil! Lichen math is 1 + 1 = 3 in terms of what it can do.
Likewise, I combine my science knowledge and writing expertise to provide science-based companies with content that is spot-on for their target audience, whether that be scientific or lay readers. Another 1 + 1 = 3 advantage!
When you need help with your science content, or just want to bounce ideas around, I’m here to listen and assist.
