March is already upon us! Are you making the most of your first quarter marketing content?
Each piece of content you create can be customized into multiple formats so that your message resonates with different segments of your target audience and sales cycle, such as:
- Different customer personas
- Different market segments
- Building brand awareness
- Securing, nurturing, and then converting leads
- Continuing to support your customers’ knowledge
An attention-grabbing blog post or social media message can be the basis for an educational article or case study.
Or, if you are starting with longer-format content, it can be parsed into a series of knowledge-building emails or newsletter highlights.
The possibilities are rampant!