It’s a question every science marketer has to face: how promotional should my marketing content be, especially if I want to build lasting relationships with my customers? According to the B2B Content Marketing 2020: Benchmarks, Budgets, and Trends report by the Content Marketing Institute, 88% of top content marketers say they focus on non-promotional content. As the report authors point out, who do you know that says, “I don’t get enough pitchy product news”? No [...]

Have you heard the saying "your day begins the night before"? This wise adage can be applied to months and years as well as days. At the end of each calendar year, planning done in December can be pivotal to a strong January start to the New Year. Here are a few questions that I hope you find helpful as you evaluate your 2019 content marketing outcomes and plan your 2020 strategy. Look through the [...]